Pure Smiles - New Kings Road
257 New Kings Road, Fulham, London, SW6 4RB · Regulated by Care Quality Commission (CQC)
General dentistry, hygiene, implants, veneers, crowns, bridges, fillings, root canal treatment, and teeth whitening are all available at Pure Smiles - New Kings Road in Hammersmith and Fulham. The practice, established in 2009, uses Invisalign, Spark, All-on-4, Enlighten whitening, digital smile design, CT scanning, and 3D digital scans. Patients consistently highlight attentive care and a calm, welcoming atmosphere.
Established 2009.
Summary compiled from public information about this practice.
Photos
Treatments & services 60
+ 30 more on the practice's website.
Mentioned on the practice's own website · last checked May 2026. These are the treatments we could find. The practice may offer more.
Dentist Locator is not an emergency service. For urgent dental help, call 111. In a medical emergency, call 999.
Prices
Indicative pricing, please confirm with the provider before booking.
Source: practice website · last checked May 2026.
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We checked NHS Business Services Authority contract records for July 2026, the most recent month published, and found no NHS dental contract at this address.
Source: NHS Business Services Authority general dental contract records, July 2026 data, the most recent month published. NHS availability can change, so please contact the practice to confirm.
We checked this in October 2026.
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Patient information
Based on the practice's website. What we could find. The practice may offer more.
Patient reviews
From the reviews belowReviewers praise the dentist for being calm and patient, the friendly and helpful reception team, and the cleanliness of the practice.
Pure Smiles was recommended to me by a close friend and I have been simply blown away! I came in just before christmas with a problematic wisdom tooth and Dr Ayzaaz sorted it straight away! The team in reception are always extremely friendly, welcoming and the practice is spotless! Dr Ayzaaz instantly made me feel at ease! He is extremely knowledgable about not only dentistry, but also breathing techniques, anxiety and hypnotherapy! He has an extremely calming and friendly aura about him, making you feel instantly relaxed. I have been back for a check up since, and was told I needed a filli…
Dr Ayzaaz Akram and the team have been great to resolve a tooth issue I had, they arranged a quick appointment following my friend contacting them. The tooth extraction was straight forward, at least that's how Dr Ayzaaz and the team made it feel. Sunita at the reception is great too, very helpful to provide her help on my first day of visiting the clinic. All in all I would recommend others too to Pure Smiles clinic. All the best to Dr Ayzaaz, Dr Shiraz and the entire Pure Smiles team.
A truly exceptional dentist! Ayzaaz, is remarkably calm and patient, which makes every visit comfortable and stress-free. The quality of the materials he uses is excellent, and his technique is on a completely different level compared to other dentists. You can really feel the care, precision, and expertise in his work. Highly recommended!
I’ve been going to Pure Smiles for over 15 years, and I can genuinely say they are the most reliable, clean, and consistently exceptional dental practice I’ve ever known. I’ve been looked after by both Dr. Ayzaaz and Dr. Shiraz over the years, and their care, professionalism, and attention to detail have always been outstanding. Because of how much I trust them, taking my daughters to Pure Smiles was an easy decision. I wanted them to grow up with positive dental experiences and feel confident in their oral health from a young age and this is the only place I knew could give them that. Late…
The team 0
0 GDC-registered clinicians listed on the practice's website.
General Dental Council registration numbers shown on the practice's website · last checked May 2026.
Facilities & access
Mentioned on the practice's website. Confirm with the practice if access needs are critical. The facilities we could find. There may be others.
Technology
From the practice's website · last checked May 2026. The technology we could find mentioned. The practice may use more.
Payment plans & membership
This practice mentions payment plans / membership options. Contact the practice for details.
The payment options we could find. There may be others.
Emergency appointments
✓ Offers emergency appointments
Dentist Locator is not an emergency service, and it is not designed to help you find urgent or emergency dental care. If you need urgent help, see the NHS guidance on how to find an emergency dentist.
Follow this practice
CQC regulates Pure Smiles to provide care at this location. Registered since 09/02/2017. Last inspection 08/Oct/2025.
See the report on CQC's website →